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Visit Beloit Executive Director Celestino Ruffini and his team at Beloit’s tourism agency say they are optimistic following a successful year that saw rebounds in increased visitors to the area as key projects to attract travelers continue to progress.

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Beloit-area hotels are seeing a return to pre-pandemic revenue and guest numbers, as tourism officials say they are optimistic that visitors will continue to travel to the Stateline Area as the COVID-19 delta variant spread could force a backslide in traveler confidence.


MADISON, Wis. —Halora Kidder loves to travel—she works in the travel industry, in fact—but when the COVID-19 pandemic hit, many life changes f…