Visit Beloit Executive Director Celestino Ruffini explains future plans for the first floor space at the 656 Pleasant St. building, the former site of St. Paul’s Catholic Church and the Angel Museum. The space is now the permanent home of Visit Beloit. Reconstruction of the property began in 2020 and work will start back up again in the next two years. The stained glass windows will remain as part of the redevelopment, along with the original hardwood floors found during demolition.

BELOIT – Visit Beloit Executive Director Celestino Ruffini and his team at Beloit’s tourism agency say they are optimistic following a successful year that saw rebounds in increased visitors to the area as key projects to attract travelers continue to progress.

In 2020, Visit Beloit spent the entire year assisting businesses in the city’s tourism sector pick up the pieces following lockdowns due to the pandemic. But in 2021, Ruffini said the organization saw a steady rebound in the number of visitors, hotel stays and increased business travel.