ROCKTON—There’s always a reason to celebrate.

In the spirit of appreciating close friendships in life, several downtown Rockton businesses have banded together to host a third annual Galentine’s Day event tonight.

“This is a day of women celebrating friendship,” said Jodi May, owner of Sugar Britches and one of the event’s leading organizers. “We just hope everyone comes out for eating, drinking and having fun. It’s something fun for the town.”

Galentine’s Day goes from 6—9 p.m. in downtown Rockton. Attendees can take part in a round of Bingo, grab a drink and food or shop around at local stores. Participants will be given a punch card to earn various rewards or enter contests to win prizes. Starr Styles will also offer makeup product tips.

The grand prize is a fridge that can house 30 bottles of wine, pre-stocked with wine, sweets, gift cards and other goodies.

Rockton’s alternative holiday in mid-February was inspired by the TV show “Parks and Recreation.” In the show, character Leslie Knope (played by Amy Poehler) started the tradition one day before Valentine’s Day to encourage her coworkers to celebrate their female friendships over booze and brunch.

Village of Rockton Planning & Development Administrator Tricia Diduch said around 16 local businesses are participating in this year’s Galentine’s Day event.

Diduch said the first two years’ events were well-attended, drawing crowds numbering in the hundreds to the downtown area. She expects at least a few hundred people to attend this year’s event.

Galentine’s Day draws in people of all ages, including groups of friends and families alike.

“Any reason for people to be downtown is more exposure for businesses and new memories,” Diduch said.

May said it’s important for communities to have a gathering hub, such as downtown facades. Whenever community members spend time downtown, she said local businesses benefit—and the whole village by extension.