Piggly Wiggly owners to open new shop next to grocery store

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Hillary Gavan/Beloit Daily News (From left): Piggly Wiggly Manager Miguel Guzman, Jr.; Front Desk Manager Giovanni Guzman, Dulce Vida Manager/Owner Esmerald Guzman, Isabella Guzman, Piggly Wiggly Owner Miguel Guzman, Sr., Michelle Guzman, Dulce Vida worker Maurico Hernandez, deli manager Julissa Guzman and Dulce Vida worker Emmanuel Hernandez gather for a photo at Piggly Wiggly. The family will open a new store, Dulce Vida, next door by the beginning of August.

BELOIT - After five years of the Guzman Family owning Piggly Wiggly in Beloit, the family is ready to open a new business next door - Dulce Vida, which means sweet life in Spanish.

The new shop will offer ice cream, a bakery, tacos, sandwiches, smoothies, shakes and more.

"I am grateful to be part of the community and hope to offer our customers new food options," said Piggly Wiggly owner Miguel Guzman.

Dulce Vida will open later this summer offering handmade ice cream and popsicles along with authentic Mexican cuisine and bakery goods. The 4,000-square-foot facility will offer plenty of room for customers including an area for small parties. With the new store expected to have about 15 employees, Piggly Wiggly is seeking new associates.

Manuel Guzman Sr. was born in Copandaro De Galeana, Michoacan, Mexico. His family had a butcher shop and had worked in the meat business for generations. He was 15-years-old when he came to the United States and started in California picking strawberries and vegetables. He started working in grocery stores in Chicago when he was age 16.

On April 5, 2014, he bought his first Piggly Wiggly grocery store at 1827 Prairie Ave. in Beloit.

Guzman said the store has been successful. It's known for its 24-foot long and full service meat section. Its fried chicken is also a big hit and along with its fresh produce.

The store is up to more than 60 employees.

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