Elder-Beerman launches in-store ‘Close to Home’ shops

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BELOIT – Elder-Beerman in Beloit has launched a new in-store “Close to Home” shop that celebrates the best of Wisconsin with a selection of specialty products and items sourced from local makers, artisans and entrepreneurs. The shop is located in Elder-Beerman at the Eclipse Center.

The opening of the “Close to Home” shops is part of a nationwide expansion of the program, which successfully launched last fall with more than 100 different makers and small businesses featured in 45 in-store shops across eight states.

As part of the expansion, the retailer also announced the launch of the first “Close to Home” Online Sourcing Fair that invites local makers, artisans and entrepreneurs with established businesses interested in having their products sold in “Close to Home” shops to submit their products online.

Wisconsin businesses featured currently in “Close to Home” shops include Janet Marie Felted Soap Balls of Madison; Home Sewn of Madison; Wisconsin Candle Company of Sun Prairie; Jenny Blasen Pottery of Madison; Chosen Stones of Richland Center and more.

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