ROSCOE — When their favorite shop closed, Mary Baraconi and her mother, Joyce Moline, could have put down their needles and found a new hobby. They could have found a new shop to commute to whenever they were looking for cross-stitching supplies or patterns.
They could have. But they didn’t. Instead, the mother-daughter team took matters into their own hands, finding a venue and opening their own cross-stitch supply store.
Having opened in November, Just One More Stitch is beginning to hit its stride as more customers hear about it.
“It was a little slow but word of mouth started to spread and then we started advertising a little bit and that helped,” Baraconi said. “But I think it’s been mostly people hearing by word of mouth.”
Baraconi and Moline have shared their embroidering hobby for many years.
“I’ve been doing it for about 30 years and my mother’s been doing it for about 25,” Baraconi said. “I taught myself. I was pregnant at the time with my daughter and needed a hobby.”
Until recently, the pair used to be frequent customers of The Needle and I; however, the Rockford cross-stitch supply store closed in September after owner Nancy Buhl decided 37 years was long enough.
“I closed because I retired — 37 years is a long time to run a store,” Buhl said.
“We’d been buying from (The Needle and I) but she closed up shop so we had nowhere to go,” Baraconi said. “So we decided that we would open up our own shop and try to share it with other people.”
By October, plans already were coming together for Just One More Stitch.
“We had some savings so we were able to open pretty fast,” Moline said.
The store officially opened on Nov. 1, less than two months after The Needle and I closed its doors.
Buhl is pleased that someone else has taken up her mantle in the area.
“I remember Mary and Joyce and they were really nice gals. I’m glad that they’re doing this,” Buhl said. “I’ve had a few customers ask me where they can go now and I didn’t know about (Just One More Stitch) so I’ve been sending them to Chicago or Madison. This is just great knowing that there’s somebody that close.”
Just One More Stitch carries all types of common cross-stitching supplies and patterns.
“We’ve got all kinds of cross-stitch supplies: Beads, threads, materials, patterns,” Baraconi said.
Just One More Stitch is at 11714 Main St., but Baraconi says the location can be confusing.
“Some people have trouble finding it because it’s on the portion of Main Street that is north of Elevator Road,” Baraconi said. “It’s not downtown. Right now we just want to make sure people know that we’re here. We want to share our hobby.”