New Paradise on Williams Drive - Beloit Daily News: News

608-365-8811
default avatar
Welcome to the site! Login or Signup below.
|
||
Logout|My Dashboard

New Paradise on Williams Drive

Print
Font Size:
Default font size
Larger font size

Posted: Tuesday, July 30, 2013 4:00 pm

ROSCOE — There's a new place for Stateline Area residents to grab a tasty treat or a cup of joe.

Last Thursday saw the doors open at Paradise Java & Ice at 5312 Williams Drive, Roscoe. The new shop is owned and operated by Dan and Carla Cutler. The couple made the collective decision to pursue the new venture, leaving their full-time jobs for the store.

“Everything kind of happened quickly. (Dan) asked me 'If you could do anything, what would you do?' Carla Cutler said.

Carla Cutler is not new to the coffee shop business. She owned and ran Brewmasters in Rockford more than a decade ago.

“It's something that I enjoyed and we're really excited to be doing this,” Carla Cutler said.

Paradise Java & Ice features a variety of offerings including coffee, espresso drinks such as lattes and cappuccinos, smoothies, frozen blended drinks, baked goods such as bagels, muffins, and pastries, and a few lunch items such as salads and sandwiches.

“We have a lot of new and extra equipment. This place had previously been a coffee shop, but it had sat empty for three years,” Carla Cutler said.

Another treat offered by the Cutlers is Hawaiian Shave Ice, a pile of flavored ice shavings atop a scoop of vanilla ice cream.

“It makes it kind of like a dreamsicle because the flavor from the ice drips and melts down into the ice cream,” Dan Cutler said.

Dozens of flavors are available for the Hawaiian Shave Ice ranging from root beer to pineapple.

For the Cutler's daughter, Sydney, root beer is a favorite as the combination of the ice with the ice cream creates the familiar taste of a root beer float.

Sydney and her brother, Jaxon, will be helping their parents out a considerable amount as the store gets under way. They plan to be around throughout the summer and although school will cut into their time spent at the shop, they still will come by to help out after school and on weekends.

The Cutlers also have hired the help of one other employee although she is also a student and will be subject to other commitments as the end of summer approaches.

“(Once school starts) it will be just the two of us handling things down here,” Carla Cutler said of she and her husband.

The Cutlers have been satisfied by business so far, noting that they have not done any advertising and that word of mouth is the primary method by which they hope to obtain customers.

“We've been doing pretty good. It's been steady. People are trickling in. We did a really soft opening, but I think people are happy to see a coffee shop back in this area,” Carla Cutler said.

The Cutlers are planning a more formal opening ceremony on Aug. 27 with a ribbon-cutting ceremony.

Paradise Java & Ice offers seating for approximately 30 as well as free Wi-Fi.

More about

More about

More about

  • Discuss

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

Print ads