No playbook for 16-candidate Dem primary

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YOU'RE a Democrat planning to run for governor? Take a number. The line forms on the left.

Last week, 16 Democrats had registered with the state Elections Commission to challenge two-term Republican Gov. Scott Walker in the November 2018 general election.

If 10 of them end up on the August primary ballot, it would be a record for modern Wisconsin politics, according to a review of Democratic primary elections going back to 1978.

THAT review shows that there have been only six competitive Democratic primaries for governor since 1978, and most of those contests had only three or four serious candidates.

This time, there could be eight or 10 Democrats with past political experience, or enough cash to get their message before voters.

The record number of Democratic candidates for governor, and the inability to predict how Walker and President Donald Trump will unify Democrats, means nobody - in or out of politics - can predict Walker's opponent in November 2018.

Another wild card is turnout, which ranged from 218,900 Democratic votes in 1998 to 665,800 in 2012.

WITH up to 10 serious candidates possible, every vote in the August primary will matter.

So, consider something that can be measured: In those last six competitive Democratic primaries for governor, where did the votes come from? Did they come from the party's traditional Madison and Milwaukee power bases? 

Ten of the 16 registered Democratic governor wannabes listed  Dane County campaign addresses, even though one of them - Rep. Dana Wachs - has an Eau Claire voting address. Two of the 16 - Andy Gronik and Matt Flynn - are from Milwaukee County.

There have been wide fluctuations since 1978 in where Democratic votes In gubernatorial primaries come from.

• MILWAUKEE County's Democratic vote totals in primaries for governor ranged from 32.4% of the statewide total in 2014 (Dane County Democrats Mary Burke and then-Rep. Brett Hulsey) to 17.9% in 1998 (Dane County Democrat Ed Garvey versus then-Milwaukee Sen. Gary George).

In the highest-turnout Democratic primary, the one that decided who would challenge Walker in his 2012 recall election, Milwaukee County Democrats cast only 19.9% of the statewide total. That gave Milwaukee Mayor Tom Barrett the party's nomination, however.

• Dane County's Democratic turnout ranged from a high of 23.7% of the statewide turnout in the 1998 primary to a low of 10.6% in both the 1982 (Tony Earl, Martin Schreiber and James Wood primary won by Earl) and 1978  (David Carley versus Schreiber contest won by Schreiber) primaries.

• WAUKESHA County, a Republican stronghold, still cast more than 5% of Democratic votes in primaries for governor three times - the 2012 recall, in 2002 (the Barrett, Atty. Gen. Jim Doyle and Dane County's Kathleen Falk contest that Doyle won) and in 1982. In the other three primaries, Waukesha County Democrats cast only 3% of the statewide total.

• Rock County Democrats cast 4.6% of all statewide primary votes in 2014, and about 2.9% in the 2012 and 2002 contests.

• Brown County Democrats were responsible for a high of 3.9% of the statewide total in the 2012 recall and a low of 2.4% in 2014 and 1998.

• Racine County Democrats cast a high of 5.5% of the statewide total in the 1978 primary and a low of 2.4% in the 2014 primary.

• Kenosha County Democrats cast between 3.3% (1982) and 1.8% (2014) of the statewide totals.

WOULD a historical 10-candidate August primary be good for the State Democratic Party?

"The more, the merrier," said ex-state Democratic Party Chair Joe Wineke, a former Dane County lawmaker whose career included primary losses. "The cream will rise."

Because state Superintendent of Public Instruction Tony Evers has won statewide elections, Wineke said Evers has a "clear advantage."

But, Wineke added, "Dana Wachs and (State Fire Fighters Association President) Mahlon Mitchell have a chance to win the primary."

"Money will matter in the primary, but not be the only indicator," Wineke said, adding:

"Someone will come out of the January [fund raising] numbers looking surprisingly well, and a few candidates will look ridiculous.  The winning candidate needs to raise several million in the primary and - more importantly - create a message that resonates with people. 

ALTHOUGH Walker will outspend the Democrat, 2018 will be an anti-Trump "wave year," Wineke predicted.

"The Democratic nominee for governor can get outspent $2 or $3 to $1 and still have a chance. That is doable."

Steven Walters is a senior producer for the public affairs channel WisconsinEye. Contact him at

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