BELOIT - Ryan Churchill figured his movie, The 60 Yard Line, would receive positive feedback from his home state.
But the Beloit native said he's been blown away by the response from fans and critics alike.
The movie, about two men who buy a house that borders the Lambeau Field parking lot, held its premiere in Green Bay last weekend and will do the same Friday night at Schubert's Luxury 10 Theatre.
The movie is scheduled to begin at 7:30 p.m., with a tailgate-style party happening in the parking lot starting around 5:30 p.m.
Churchill, who is hosting similar events throughout the state, said he's eager to make it to his hometown on Friday.
"I'm just really hoping we pack the theater," Churchill said. "We picked Beloit as the only place in Northern Illinois and Southern Wisconsin where people could see the movie because we wanted to show the city some love and hopefully bring some attention to the theater. That was my goal and I think we're going to get a great turnout."
Doing press for the movie has been exhausting but gratifying at the same time according to Churchill, who is star in the film as well as a producer.
"It's been really nuts for us over the past couple of weeks," Churchill said. "We were up at the Packers game on Sunday, and we did the whole green carpet thing in front of the house where we shot the film. It's been great. I haven't gotten a lot of sleep, but the reception has been really good, better than I could have imagined."
Churchill, who grew up as a big fan of the Packers, cast ex-Packers Ahman Green, Mark Tauscher and Gary Ellerson, a current Milwaukee radio personality, in the film.
"Tauscher was very skeptical at first about being in this thing," Churchill said. "But after he saw the movie, he couldn't be more proud of it. He texts me all the time to tell me that. For me, that's all I needed, for a former Packers captain to tell me the movie I helped make was not just good, but great. That's amazing."
While the film will eventually be in 15 states and 65 different theaters, Churchill is hoping solid reviews and box office attendance will get him a larger distribution, and locally that starts with Friday night's event.
"We are treating this movie like a Packers game," Churchill said. "We're going to have a big party beforehand with sponsors there serving Bloody Mary's and beer. We'll have food trucks and sandwiches, and our green carpet backdrop where people can come and take pictures. Gary Ellerson, whose wife is from Beloit, is set to be there so people can meet him. And after the movie, we'll have a Q&A session that people can participate in."
Those interested in further information about the movie may go to www.The60YardLine.com.