SCOTTSDALE, Ariz. (AP) — Don’t expect to see Danica Patrick take her clothes off, kiss a girl or do anything else risque during the next Super Bowl.
GoDaddy will again feature the former Roscoe resident in its Super Bowl ads, but the website domain provider said it’s canning the risque innuendo.
GoDaddy’s advertising campaign has leaned toward sexually suggestive themes since its early days. But since Blake Irving took over as CEO in January, he’s tried to shift the advertising focus toward its actual company message.
GoDaddy has bought two 30-second spots for the Feb. 2 game, and said Thursday “at least one will feature” Patrick. The NASCAR driver has appeared in 12 Super Bowl ads in all.
“I love what’s going on at GoDaddy,” said Patrick. “GoDaddy is for the go getter, the little guy looking to compete with the big guys and I love that.”
GoDaddy used Patrick in both Super Bowl spots last year. One, with supermodel Bar Refaeli, ranked last in USA Today’s annual Super Bowl ad meter. The second didn’t score much higher.